Stop With the Metaphors

We’ve all seen it, heard it and been victim to it; instructions or messages between co-workers that are so dripping with superlatives and business jargon that the original intent of the message is completely lost. Sound familiar? If so, good. If not, bad; you may be the worst offender in the office. Try speaking naturally for once, you can’t go wrong. Communicating to your team members and peers in a way that promotes the use of natural language rather than symbolics can be a real boon to productivity and understanding within the org. Let’s take an example:

“Let’s take some time to discover the hidden revenue that we haven’t been exposed to. Perhaps we can find new verticals to delve into and see what that roadmap looks like soup-to-nuts and see if we can into a business requirements document to circle back on this later and get it off the ground to take advantage of our newly found potential customers and gauge their interest using a Net Promoter Score model by territory and rep.”

Let’s take a look at what you did wrong. Stop trying to float every damn thing into the stratosphere of misunderstanding because you have an incessant need to bathe everything in jargon. Get to the point, and talk to people like they’re human beings. Communicating naturally is inherently difficult as it is, quit trying to muck it up by having a pop quiz on people’s knowledge. Instead; try clearly communicating the need, the requirements, and the end goal. Try this:

“Get me the revenue figures for last month on a timeline by week. Include sources in that report and align it with marketing activities for the month. I want to know where we should be focusing our efforts.”

Question; which approach do you think will get better results? Which one do you think you’ll have to explain more? So as to not obfuscate the answer to your profoundly misaligned vision of what it means to communicate to your coworkers and peers, the answer is the second way. (See what we did there?).

So Circle Back, Touch Base and Reconnect with your team, but this time don’t say any of that. And as always, keep Brewing Your Skill!